Would you purchase Solar panels from someone who did not have them installed on their own roof? Would you purchase them from a company that did not use them on the office building? This question touches on sales and advertising, but it also touches on first hand knowledge and trust.
I remember years ago when I was a waitress. I didn't eat meat, yet I had to sell it. This was not easy. I would ask the other waiters how it tasted and how to describe it. At times I would take a teeny taste. But this practice did not feel right; I could not do it now. If I do not have first hand knowledge about the product, I should probably not sell it.
We have been living a green lifestyle for years now. Our carbon footprint is very low. We have Solar Panels, Solar hot water, and use excess shower water and veggie rinse water on the plants outside--that is until we get an official greywater system.
Can somebody really promote something without doing it themselves? Sure you can, but is it going to be effective? Will you be believable?
Visit us at www.yznrg.com.
Saturday, June 5, 2010
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